Every marketing and communication professional has faced these dilemmas when building specialist skills for their organization or team.

Creating a business blog is one of the most cost-effective and easiest ways to market the products and services of your business.

The tone and voice of your brand are the elements that help build the required image of your brand in the hearts and minds of your audience.

The "Know. Feel. Do' approach is a simple and effective framework to help plan, structure, and execute on pretty much any type of comms.

In these tough and uncertain times, companies should continue to build and sustain a strong employer brand through effective communication.