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We build a strong employer brand to help you attract and retain talent in an uncertain world.
Employer Branding Services
To attract and retain talent.
There are multiple reasons why an employee looks out for new opportunities or even joins a new organisation. LinkedIn’s 2020 research shows that a strong employer brand reduces employee turnover by 28% and cost per hire by 50%. The same research also found that companies with a strong employer brand see 50% more qualified applicants per job posting and take 1–2x faster to hire.
If the “Great Resignation” of 2021 is an indicator of the next few years. Organisations must be prepared. Those that invest in building and managing their employer brand are more likely to reduce the impact of high employee turnover.
We offer employer branding services that are targeted at mitigating short-term problem statements, as well as addressing longer term goals and objectives. Our services are structured under three distinct categories:
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Research and development
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Strategy and Planning
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Experience and Communication
Every service is indicative and customisable as per your need.
Our Services
Research & Development
Our research and development programs are focused on reviewing and evaluating internal and external touch points that bring your employer brand to life.
Strategy & Planning
Our strategy and planning services help your in-house teams work through structured processes and templates to build a compelling EVP and execution strategy.
Experience & Communication
Our team helps you think through every aspect of the execution to help build in-house capabilities and ensure consistency and ownership.
Clients Served
Research & Development
Research is essential as it highlights the data that might otherwise be missed. This process also helps engage a larger section of the organisation in the process.
Our services include:
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Internal Research Surveys and Focus Groups
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Organisation-wide EVP Surveys
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Internal Communications Audit and Review
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Process-level Employee Experience Surveys
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Review of existing policies and practices
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External Research and Insights
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Interviews and Surveys with specific target groups.
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Social Media Analysis (Glassdoor, Linkedin, career page, other)
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Recruitment Marketing audit (website, competitor analysis, interviews with specific stakeholders).
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Strategy & Planning
In order for an organisation to build, manage and sustain a strong EVP, there needs to be a clear strategy of the why and what you want to execute. Our strategy and planning services help your in-house teams work through structured processes and templates to build a compelling EVP and execution strategy.
Our services include:
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EVP development and drafting
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Drafting of organisation Vision, Mission, and Values
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Touchpoint gap analysis and action planning
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Development of Signature Programs to bring EVP alive
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Internal Communications Strategy for different touch points
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Recruitment Marketing Planning
The planning process helps organisations align different stakeholders on the key objectives of each initiative and what is expected of them to bring the EVP to life.
Experience & Communication
The success of an employer brand depends on flawless and consistent execution across touch points. Our team helps you think through every aspect of the execution to help build in-house capabilities and ensure consistency and ownership.
Our Services Include:
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Employer Brand Activation both internally and externally
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Employee Experience Design for every aspect of the employee lifecycle (employee onboarding experience, mentor/buddy program, talent management, WFH, exit interviews, etc.)
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Brand Ambassador / Signature Program design and execution
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Recruitment Marketing (Career site, candidate persona creation, recruiter script, company profile)
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New Hire Experience and Programs (Campus, new hire, internship experience mapping and execution)
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Employer Brand Propagation (Leadership and Key Stakeholder Workshops and Coaching)
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Internal Communications Planning and Execution
The execution has to involve a good mix of internal and external programs in order for the employer brand to be experienced consistently. Having an in-house steering committee and execution team that owns the program also helps bring in a sense of ownership.
Why Us?
Our employer branding approach is based on years of experience and an astute understanding of the market dynamics and challenges. We use practical and effective methods to make tangible progress.
We use a mix of traditional and proprietary methods to build an employer brand that is not only unique and relatable. Each of the elements mentioned above can be customised to suit your needs.
We are always focused on building long-term relationships based on mutual trust and respect. You can count on us to always have your best interests in mind.
Clients we have served...
